These corporate videos, which I devised, shot, and edited, have helped me to tell stories that support business objectives. I learned about how startups market and launch their products while collaborating with QuestionPro. I worked closely with the client, soliciting feedback at each stage, and doing multiple iterations. At Matter, I made videos for two separate target audiences: entrepreneurs and prospective partners. I interviewed members of our community, and thought carefully about each user’s point of view and what would galvanize them into action.